"Together, we have made an incredible journey of success, and more importantly, created a brand that resonates with the Nation's spirit of excellence. For me, Al Rawabi supplies food to my beloved country and is a lifelong passion and I am proud and glad to push the boundaries to make this entity a jewel in the country's history. Our ambition is to rise to a strong MENA brand by 2020 with presence across all countries in the region. We are confident to reach this milestone as we are innovators. In fact we have grown beyond just a dairy farm to a food company with multiple product portfolios. We will continue to add more products and markets every year.
We have diversified in line with the ever evolving demand of the consumer. We are on our way to become a regional brand and by 2020 we will be present in all GCC countries. We will also increase our visibility in more African countries. This year we plan to enter Bahrain. Last year we entered Kuwait. As you may know, we directly distribute to Oman and export our products to Iraq, Libya, Sudan and Yemen. Over the years, we have kept up our investment in the facility's infrastructure and cattle stock in line with the market demand. In 2013, we spent AED 125 million to expand farm facilities and added 3,000 new cows to our herd. In 2014, we invested AED 22 million in a new third-generation automated filling and pasteurization lines. Last year, we invested AED 25 million into a new state-of-the art cold storage infrastructure and introduced a facility that can store 4,000 pallets - equivalent to 180,000 crates in a temperature controlled environment. In 2016, we plan to invest another AED 80 million in expanding our capacity and market reach. These consistent investments have been made carefully to help us propel our ambition to become a regional leader within the time frames we have set for ourselves."