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عبد الله سلطان العويس

السيد عبد الله القبيسي

الدكتور أحمد التيجاني

يداً بيد شققنا طريق النجاح بشكل لا يصدق، والأهم من ذلك، أننا أنشأنا براند يتردد صداه مع روح التميز في الأمة. وبالنسبة لي، فإن الروابي توفر الطعام لبلدي الحبيب وهذا شغف دائم وأنا فخور وسعيد بتخطي عوائق عدة لكي أصل لهدفي في جعل هذا الكيان كجوهرة في تاريخ البلاد.
خلال رحلتنا، واجهنا العديد من التحديات التي لم نستسلم لها أبداً، بل أننا ابتكرنا حلول لكل شيء، وكنا أقوى في رحلتنا نحو النجاح، ووقفنا فخورين بإنجازاتنا. لطالما دفعتنا هذه التحديات إلى الابتكار، لذلك قدمنا العبوات البلاستيكية كأول شركة إماراتية تقوم بذلك، والتي بدورها أكسبتنا 7٪ من حصة سوق الإنتاج، وبعد ذلك ساعد إدخال قسم العصائر في تحقيق أرباح موازنة الخسائر التي كانت تحصل بين الفترة والأخرى. كنا أيضًا أول شركة تقدم عبوات بالحجم العائلي 2 لتر و 3 لتر، حيث رأينا أن أحجام التعبئة تلك تلبي احتياجات متوسط حجم الأسرة في الإمارات العربية المتحدة. ثم توصلنا إلى منتجات وظيفية مثل سوبر ميلك و نيوتري بوست و الحليب المفعم بفيتامين (د). ومن ناحية أخرى فإن الابتكار والبحث عن طرق جديدة لتلبية احتياجات المستهلك هو أكبر عامل نجاح في مجال الصناعة، حيث يتعين علينا متابعة التغييرات المستمرة. والتماشي مع مايناسب الحاضر. كما أصبح لدى الناس وقت أقل، ولكنهم يريدون أن يبدووا أصغر سناً، ويعيشون لفترة أطول، وأن يكونوا أكثر إنتاجية.ذلك فنحن نستثمر الكثير من الأموال في مجال البحث، وندعو أفضل الخبراء لدعمنا في تطوير أفضل المنتجات والاستجابة لاحتياجات السوق.
واصلنا استثماراتنا على مر السنين في البنية التحتية للمنشأة ومخزون الماشية بما يتماشى مع طلب السوق، وقمنا بالتنويع بما يتماشى مع الطلب المتزايد باستمرار للمستهلك. وها نحن في طريقنا لنصبح براند إقليمية وبحلول عام 2020 سنتواجد في جميع دول مجلس التعاون الخليجي. كما سنزيد من ظهورنا في المزيد من البلدان الأفريقية.
اليوم، وبعد ما يقرب من 30 عاماً من وجودنا، نتصور أن نتوسع ونصبح براند متسعة في منطقة الشرق الأوسط وشمال إفريقيا بحلول عام 2020. إن شعارنا هو “صحة أمتنا”، وإننا نؤمن من خلال تقديم منتجات عالية الجودة أن نساعد في التغلب على أوجه القصور المتزايدة في المنطقة، كما يمكننا أيضاً المساهمة في تمتع الأشخاص بأسلوب حياة صحي وسعيد، مما يجعلهم في المقابل أعضاء منتجين في المجتمع. ونهايةً فتخطط شركة الروابي لمتابعة احتياجات السوق وزيادة الابتكار في المجال الصحي، حيث نؤمن بشدة أن المستقبل سيكون أكثر صحيةً ونجاح.

Al Rawabi

About Al Rawabi

Part of the heritage of the UAE and one of the country’s leading Dairy & Juice companies, we started our journey in 1989 on our farm in the heart of Dubai’s desert in Al Khawaneej. Our life as a dairy farm began with 500 imported cows with a vision to become a market leader in fresh dairy and juice products. Consumer demand for our products grew steadily over the years which opened doors across the UAE & Oman. Our UAE dairy farm currently has over 16,500 cattle that operates around the clock with our production facility operating 24 hours.

An award-winning UAE-based company, we serve more than one million customers per day, and in 2020 celebrated our 30th anniversary. Our products are easily recognizable as they bear the words Home Made in the UAE. Innovation is at the heart of everything we do.

We introduced plastic milk bottles to the UAE in 1991 and were the first company to bring fresh juices to the GCC in 1995. As a leading dairy manufacturer in the UAE, we were the first company to introduce functional dairy products into the market. We also have plans to launch an environmentally friendly biogas plant in the near future.

Al Rawabi currently produces 350,000 liters of dairy products and 150,000 liters of juice products per day. The Nation’s Health is of paramount importance to us hence we ensure our products are fresh and always packed with health benefits. As Al Rawabi’s dairy farm is located in close proximity to the dairy processing plant our products are delivered to your retail shelves within 24 hours. It’s been an honour and a privilege to serve the nation for over 30 years. Our promise is to ensure the Nation’s health.

CEO and Chairman’s Messages

Al Rawabi

Abdallah Sultan Al Owais

Chairman

Al Rawabi

Abdulla Al Qubaisi

Vice Chairman

Al Rawabi

Dr Ahmed El Tigani

Chief Executive Officer, Al Rawabi Dairy Company

Board of Directors

Our Board of Directors comprises

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H.E. Abdalla Sultan Al Owais

Chairman

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H.E. Abdulla Ali K. A. Al Qubaisi

Vice Chairman

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H.E. Mohamed Bin Obaid Al Mazrooei

Board Member

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H.E. Dr. Sulaiman Bin Mohammed Al -Turki

Board Member

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H.E. Dr. Zakaria Ahmed khaled Hejres

Board Member

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H.E. Ahmad Yousuf Salem Ahmad

Board Member

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H.E. Swaidan Saeed Juma Al Naboodah

Board Member

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H.E. Dr. Khalid bin Sulaiman Al-Khudairy

Board Member

Management Team

Our Management Team comprises

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Aliaa Saied

CEO Office Manager

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Bojan Milenkovic

Head of Sales & Marketing

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Kamaleldin Hussein

Plant Manager

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Hamish Letham Fleetwood

Farm Manager

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Nael Abbad

Financial Controller

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Entesaar Alkaabi

HR Manager

omeyma-alneel

Omeyma Alneel

Supply Chain Manager

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Sharf Eldin Mohamed

General Maintenance Manager

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Mohammed Azeemuddin

IT Manager

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Jelena Agbaba

QAPD Manager

Fahad Siddiqui

Fahad Siddiqui

Risk and Compliance Manager

Dr. Suhair Saad

Dr. Suhair Saad

Energy and Environment Manager

Mission, Vision & Values

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Mission

Our mission is to promote a healthy lifestyle through superior dairy, functional food and food products.

Vision

To be the brand of choice in every market we operate in.

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Values

  • Customer First:  We are customer-centric. We believe the customer is our lifeblood. Hence, we put the customer at the center of everything we do, from ideation to delivery.
  • Innovation: Al Rawabi Dairy Company strongly believes that ‘innovation is differentiation’. We therefore create a conducive environment for innovation.
  • Initiative: We encourage our people to take the initiative and try new things, exercise problem-solving and never be afraid of making mistakes because mistakes are learning opportunities
  • Integrity: At Al Rawabi Dairy Company integrity is our ethical capital. Truthfulness and trustworthiness are inbuilt in every drop of milk and every ounce of food we produce.
  • Precision: At Al Rawabi Dairy Company we put our hearts into our jobs. ‘Precision to perfection’ is our motto.

History

From our humble beginnings with 500 imported German cows in 1989 we have steadily grown to become the major dairy producer we are today.  In 1992 we entered the Omani market and in 1995  we were the first dairy company in the GCC to introduce pasteurized juices. We established the Total Mixed Ration Project (TMR) for customization of feeding sheets for each cow in 2000. In 2003 we inaugurated our state-of-the-art milk and juice plant. In 2008 we were listed as being among the 40 strongest brands in the Arab world by Forbes Magazine. We launched Nutree Boost as part of our revolutionary Functional Products range to improve the nation’s health in 2012 and this was followed in 2014 with our Super Milk range designed to combat the nation’s Vitamin D deficiency. By 2015 our herd had increased to 12,500 and we currently have more than 16,500 cattle.

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Our journey begins!

We established our company with a herd of 500 imported cows from Germany and 10 trucks to distribute our products

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Expanding our footprint

We entered the Omani market

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Industry innovators

We were the first dairy company in GCC to introduce pasteurized juices

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Our cows' welfare comes first

We established the Total Mixed Ration Project (TMR) for customization of feeding sheets for each cow.

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High-tech facility opens

Our new state-of-the-art milk and juice plant was inaugurated

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Another accolade!

We were listed among the 40 strongest brands in the Arab world by Forbes Magazine

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A hat-trick of ISO awards

We were awarded an ISO 9001 certification for Quality Management, an ISO 14001 for Environmental Management and an ISO 22000 for Food Safety

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Your health is our top priority

We launched Nutree Boost as part of our revolutionary Functional Products range to improve the nation’s health.

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Major investment in high-tech equipment

We invested Dh22 million for our new third-generation automated filling line and pasteurization line.

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National recognition

We were awarded Brand of the Year by Superbrands UAE

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New storage facilities open in UAE capital

We inaugurated a new warehouse facility in Abu Dhabi

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Meeting consumer demand

We expanded into bakery and meat products via our Butcherz and Bakerz brands

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Al Rawabi Academy

Al Rawabi Dairy Co L.L.C. is ably led by CEO Dr. Ahmed Al Tijani himself, a celebrated scholar and a man of profound learning.
Al Rawabi Academy aims to be the region’s trusted learning aide in the overall development process of the country and a stalwart in building a talent pool of expertise in the fields of Dairy Technology, Farming and Agriculture, Management, Sales & Marketing, Proper Milk Sampling Procedure, Feeding Dairy Cows to Maximize Production, Health and Empowering Women in Agricultural Development Projects. The main objective for the Al Rawabi Academy lies in its commitment to HH Sheikh Mohammed Bin Rashid Al Maktoum’s vision to develop local talent in various Management, Technical, Analytical proficiencies in Dairy and Farming, that can one day lead to Emiratize the local food industry.

Al Rawabi Company vision is to provide tailor-made learning solutions and development programs that are encouraging, challenging and conducive in building a strong learning platform and building competencies that would benefit a growing economy.

Al Rawabi Academy has been built in line with the Company’s Core Values “Employee First” to optimize human capital efficiency and improve performance. It is dedicated to fostering academic excellence and growth opportunities through a quality, cost-effective management, vocational and technical education. Al Rawabi has had an immense amount of experience in managing education since 1989. Participants in our program learn much more than management theory and practice; they acquire new ways of thinking that can profoundly change their lives and the success of their organization. The Academy provides learning solutions both internally and externally.

Internally the Al Rawabi Academy would be running Competency driven Learning Programs for its existing workforce that would address the overall Al Rawabi Corporate Strategies. Whether it is on-boarding, on-the-job training, coaching, mentoring, or formal classroom training the purpose of the Internal Training team is to create a motivated, skilled, and well-organized workforce, that would ensure that Al Rawabi meets its strategic objectives. The ARA intends to develop a team of qualified SMEs (Subject Matter Experts) who would be developing function specific content and programs to ensure the organization’s training needs are fulfilled internally as a part of our learning strategy. These would include, but are not limited to:

  • Developing Skills mandated by the authorities
  • Developing Skills that current employees have and are needed to train the new hires
  • Developing Skills that the workforce must gain to improve existing workflows
  • Developing Skills that employees need to support a new product, market, or technology.

To ensure that real learning takes place and endures Al Rawabi Academy encourages an integrated and comprehensive approach by integrating both formal and experiential elements. A firm believer in employable learning methodologies, ARA learning principles are structured around how participants internalize and apply their theoretical knowledge by following the 70/20/10 formula.

Not limited to its workforce, Al Rawabi Academy intends to share its vast experience to the local market as well. ARA has established academic partnerships with various Global Universities to offer their training model to Young Local Talents, overseas students, and existing Al Rawabi Dairy Employees. These acclaimed institutions would align our learning initiatives with key business strategies. Our courses are taught by qualified lecturers with relevant industry experience. Our objective is to establish Dubai as an academic hub attracting local and overseas students. The academy’s mission is to provide students with a strong academic foundation with access to various specialized knowledge bases and prepare them both through interactive lecture-based learning as well as hands-on learning to become productive, competent professionals, and responsible citizens in a diverse, dynamic global arena. This is in sync with the Learning Strategy of HH Sheikh Mohammed Bin Rashid Al Maktoum. The ARA’s aim is to build career paths according to individual training plans to boost employee development opportunities and impart the skills that help their promotion. ARA provides free courses to Emirati students. Through this initiative ARA aims to attract large numbers of young Emirati men and women to work in Al Rawabi and other Dairy and Food companies in various GCC regions and cities.

The academy has a proven track record of significant improvement across the business cycle especially in the arena of improved productivity, sales volumes and margins, customer satisfaction, reducing costs and maintaining a positive work environment.