Our Mission, Vision and Values

Our Mission

To Develop and produce quality dairy and juice products which promote a healthy lifestyle.

Vision

To be the UAE market leader in fresh dairy and juice products while creating a performance based environment for our people to thrive in and maximize their potential.

Core Values



  • Al Rawabi produces products that have a direct impact on the health of our consumers, our employees take this responsibility at heart to demonstrate the highest level of integrity in their day to day activities and interactions.
  • The pillar which gives our brand value and distinguishes us from the competitors. Al Rawabi will continue to do what it does best, produce superior quality products in terms of safety, taste and nutrition.
  • Al Rawabi's success stems from the ability of its team to collaborate throughout the entire production cycle from ideation to distribution. We view our direct customers as an extension of our team and aim continuously to build long lasting and mutually beneficial partnerships.
  • Al Rawabi is able to adapt to changing market situations and has demonstrated from time to time that it is able to adapt to successfully pioneer "out of the box" products and concepts.
  • We are committed to continuously finding ways to optimize production without compromising on quality through continuous process improvement and investment in latest technologies.
  • We are conscious of sustainability in every decision we make and we also maintain a high standard with respect to environment friendliness by adopting the latest technologies to reduce wastage and optimize the usage of our resources.
  • Al Rawabi is determined to maintain a high HSE standard.